Leadership Team

Lincoln Fish
Chief Executive Officer

With more than 30 years experience as an entrepreneur, Lincoln possesses a formidable background in strategy, finance, marketing, and sales. Lincoln recently resigned his position as senior vice president of sales and marketing for Avadyne Health, a $50 million healthcare administration firm. He is a nationally recognized healthcare leader and recently received a Person of the Year Award from the Healthcare Information Management Systems Society. Lincoln’s many business achievements have given him significant financial, customer service, and business development experience. Among these ventures, Lincoln was a co-founder of the firm that became Avadyne Health’s technology division and president of Real Health Laboratories, a nutraceutical company that became one of the nation’s fastest-growing consumer products companies and remains the number one natural prostate product on the market. Lincoln is a graduate of the Wharton School of Finance and Commerce at the University of Pennsylvania.

Austin Birch

Austin guides the process of building and implementing OutCo’s cultivation operations. Austin has commercial and residential construction expertise in project control, personnel management, and budgets with profitable enterprises, both domestically and internationally, for more than 40 years.

Austin’s unique talent for overcoming adverse situations in remote and logistically challenging locations was tested while co-managing RECON International Group. Based in the Helmand Province of Afghanistan under strict government guidelines, RECON procured U.S. specified materials, housed over 800 employees and safely constructed nearly $100 million of contract work annually.

Dr. Allison Justice
Vice President, Cultivation

Allison graduated from Clemson University with a Ph.D. in Plant and Environmental Science. During her time at Clemson, Allison taught greenhouse management to undergraduate students, where they focused on organic methods and production. Allison’s dissertation involved investigating the effects of a beneficial mycorrhizal type organism (Piriformospora India), where she learned that organic, sustainable growing can be easy, cost-effective, and produce aesthetically pleasing plants when done properly. Post-graduation Allison developed a system (patent pending) to mass rear beneficial nematodes for commercial use that led her to consult on integrated pest management nationwide. Allison has extensive experience in greenhouse production having helped open and operate her family’s greenhouse business, where they have been growing sustainably for over five years. As a recent transplant from the ornamental sector of horticulture, Allison understands the importance of growing a high-quality plant organically and at a low input cost. Through research, Allison is elevating the standards of cannabis cultivation both indoors and in greenhouse settings.

Dr. Justice has been appointed to the California Industrial Hemp Advisory Board, through May of 2020.


Betsy Romero 
Director Of Sales

Betsy Romero has over 20 years of successfully launching brands and driving exceptional sales growth. She worked for a number of years in action sports industry, which contains a surprising number of parallels to the cannabis space. Betsy drove sales for Transworld Magazine, Famous Stars and DC Shoes, where she became Vice President of Sales, expanding distribution from the core, speciality market into national distribution channels. She transitioned to the cannabis market two years ago, where she built the sales infrastructure and team for Kurvana. Her work there helped the company grow into one of the largest vape brands in California. Betsy has built has built the OutCo sales team into a powerful force to grow wholesale business throughout California